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SEO stands for “Search Engine Optimization” – English search engine optimization (SEO). refers to measures designed to increase the visibility of a website and its content to users of a web search engine. Optimization refers to the improvement of unpaid results in organic search engine ranking and excludes direct traffic and the purchase of paid advertising. Optimization can target different types of searches, including image search, video search, news search, or vertical search engines. SEO is an ongoing process that optimizes your website and online presence to be preferred for search engine rankings. Every day, search engines like Google receive over 5.5 billion searches, so your business needs to capitalize on that traffic and get your business where the people are.
Google and other search engines use software that scans pages on the Internet and pulls information from them, allowing complex algorithms to determine where those pages should appear when people search for related information. There are so many factors that search engines consider when figuring out what to optimize. Everything from your website’s interface, the images you use, relevant links, and your website text are considered by search engines.
One way people will find your content is by using terms in your website text that people are searching for. These are called keywords. It’s important to choose multiple keywords to optimize for for each page on your website. There are various recommendations as to when to use certain keywords and in which sections of your webpage to copy. This is why it is so important to have a digital marketing agency to help you optimize your pages.
