Email Marketing is the highly effective digital marketing strategy for sending emails to prospects and customers. Effective marketing emails convert prospects into customers and one-time buyers into loyal, adoring fans.
Email is the top communication channel. Did you know that most consumers check their email every day?
You own your list. On any social media platform, your account (along with all your fans and posts) can be suspended or deleted at any time for any reason. However, you own your email list. Nobody can take these traces away from you unless you overdo it and end up on a blacklist, there are solutions for that too.
Email is just a great way to make online sales. Now that you know the importance of email marketing, let’s learn the best ways to do it.
This guide is for anyone ready to get involved in email marketing.
E-mails simply convert better. People who buy products marketed via email spend a lot more than those who don’t receive email offers. In fact, email marketing has a very strong return on investment. And if you’re wondering if social media converts even better, think again: the average order value of an email is at least three times that of social media.