Do I really have to be active on social media?

Post on social media, who doesn’t love it! Well, not all of us. Posting on social media can be a tedious and time-consuming task, especially when trying to find the algorithm. Each site has a different algorithm and peak times to post, as well as different lengths that you should post to. It’s a lot of work and you don’t even know if people are going to see it.

So do I really have to post on social media? It can seem like a shot in the dark and too much effort for what you’re actually reaping. However, an active online presence is vital to your brand. We say: “Make your post viral”, only those who train every day will also get results that can be seen, the same is true in the social network.