Your website is there to be used, how do you get people to use it? A great way to drive traffic to your websites is to create targeted campaigns. Aside from running campaigns to bring customers to your website, it’s also great for optimizing your website for SEO.
Optimizing your website for specific keywords means that search engines are more likely to pick it up and recommend it to potential customers when they search for those terms. For example, if you run a building cleaning service and use keywords like “building cleaning” and “decluttering” on your homepage, you will find that your page is prioritized when someone searches for “building cleaning Zurich”. This is because Google is always looking for pages with relevant keywords.