Increase your sales with our digital marketing campaign
Marketing is marketing, right? Not quite! There is a lot of overlap between digital marketing and regular marketing. The core elements of your brand stay the same, your logo, the images you use and the tone of voice you use in your copy. However, some changes need to be made to get the most out of the medium.
Digital marketing has more to follow than regular marketing. Everything on the web is searched by search engines, so certain keywords need to be mentioned to get the recognition your site deserves. So everything from your email copy to your blog and social media should be optimized. You can still be creative and have fun with your content and brand. There are just a few more rules you need to follow if you want that content to go far and get a lot of clicks.
Regular marketing does not require these considerations. There’s more freedom to play around with branding and copy ideas since there are no specific words to use. A good example of “Normal Marketing” is menus, brochures, business cards and flyers. For some companies, the main focus is only on the internet.
