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We get this question often! The answer is a resounding yes. Reports/posts work for so many different reasons and if you don’t have one you’re missing out on great visibility. But we will say, reports can be a great tool as long as your business uses them properly and has the right content strategy. There are two main reasons why we believe all businesses should have a report:
Better searchability in SEO, it gives you some points that will bring you up bit by bit.
When you write a report, you can actually research what terms people regularly search for and tweak your report to make sure you’re talking about those keywords. So not only do people click through to your report because they’re on your mailing list, they also find your work/service through search engines.
A blog is a great way to give your product or service an authentic image. Let’s face it, you know your business and you know what your customers are looking for. Put that into action and give your customers some interesting information that will keep them coming back.
